Sony Reassesses Live Service Strategy: Cancellation of Projects from Bend and Bluepoint Studios

Sony has recently undergone a significant shift in its game development strategy, leading to the cancellation of two live service games from Bend Studio and Bluepoint Games. Despite these projects being in development for several years, Sony decided to halt them following an internal review. The company remains committed to supporting both studios as they explore new creative directions. Meanwhile, Sony's focus on single-player titles continues to dominate its catalog, with recent challenges in the live service sector prompting a reevaluation of this strategy.

Redefining Development Paths for Bend and Bluepoint Studios

The decision to cancel the live service games from Bend Studio and Bluepoint Games marks a pivotal moment for both teams. Although these projects were well into their development cycle, Sony is collaborating closely with each studio to identify their next ventures. This transition comes after an internal assessment that led to the suspension of these titles. While layoffs remain a possibility, Sony has assured minimal disruption to business operations. Both studios are highly regarded within PlayStation's family of developers, and Sony is committed to ensuring their continued success.

Bend Studio was reportedly working on an open-world multiplayer game that built upon the gameplay mechanics introduced in Days Gone. Leaked screenshots suggested it might have been a third-person military-themed shooter. On the other hand, Bluepoint Games' project was set in the God of War universe, aiming to expand the franchise into the live service realm. This ambitious endeavor followed Bluepoint's involvement in God of War: Ragnarok. Despite the setback, Sony's spokesperson emphasized the value of both studios and their contributions to PlayStation's legacy. The company is actively exploring new opportunities for these talented teams.

Reevaluating Sony's Live Service Strategy

Sony's decision to cancel these live service projects reflects a broader reassessment of its strategy in this competitive market. The company has faced mixed results with its multiplayer offerings, including the successful launch of Helldivers 2 and the commercial failure of Concord. These contrasting outcomes highlight the challenges of navigating the live service genre. Sony's portfolio predominantly features single-player experiences, which have consistently garnered critical acclaim and commercial success. As a result, the company is reconsidering its heavy investment in live service games.

In 2023, Sony announced plans for 12 live service titles, but this number has now been reduced to five. The cancellation of Naughty Dog's live service version of The Last of Us further underscores the company's evolving approach. Instead, Naughty Dog is focusing on a new single-player title, Intergalactic: The Heretic Prophet. Additionally, Sony has formed a strategic partnership with Kadokawa, gaining access to valuable gaming and anime properties. This collaboration may signal a shift towards leveraging established franchises to enhance its offerings. By refining its strategy, Sony aims to balance innovation with proven success in the gaming industry.